Sasha Mars

Product Strategy & Business Leader | Identity, AI & Global Scale

📍 Greater Seattle Area, WA | ✉️ [email protected] | 🔗 LinkedIn Profile

Executive Summary

Visionary Product Management leader with over 20 years of experience driving product strategy, defining roadmaps, and delivering highly scalable systems. With deep expertise in Cloud Identity (IAM/CIAM), hybrid physical/digital ecosystems (IoT), and AI infrastructure, I build the engines that create market-winning products. Operating seamlessly in ambiguity, I lead cross-functional teams to translate complex technical infrastructure into seamless digital experiences that drive measurable commercial growth and secure massive total addressable markets.

Areas of Expertise

Domain

  • Identity & Access (IAM/CIAM)
  • Hybrid Digital/Physical Systems (IoT)
  • Developer Experience (DevEx)

Strategy

  • 0-to-1 Platform Launches
  • Go-To-Market Execution
  • P&L & Commercial Alignment

Leadership

  • Scaled Agile Frameworks (SAFe)
  • Cross-Functional Management
  • Technical PM Mentorship

Professional Experience

Microsoft | Redmond, WA

04/2020 – Present

Senior Product Manager, Identity
  • Scope: Manage a cross-functional team of 5 Product Managers as an Area Lead, utilizing a ‘model, coach, care’ framework to cultivate high performance and alignment across complex enterprise applications.
  • Strategy: Evangelize and drive the adoption of SAFe methodologies to scale agile delivery practices, operating in ambiguity to build scalable systems for 10M+ global tenants.
  • Impact: Spearheaded the 0-to-1 launch of an advanced authentication platform, successfully securing a $1B+ total addressable market (TAM).

Philips | Bothell, WA

11/2016 – 04/2020

Program Manager, IoT and Mobile Apps
  • Scope: Owned the product proposition for Sonicare for Kids and connected smart brush handles, integrating IoT hardware with consumer-facing iOS and Android applications.
  • Strategy: Led end-to-end GTM strategy for Lumify, a portable IoT ultrasound device, navigating global app store distribution, business planning, and external partnerships.
  • Impact: Successfully delivered hybrid physical/digital systems to market, evangelizing SAFe methodologies to maintain a rapid cadence of continuous software delivery across a broad portfolio.

Illusiones | Bellevue, WA

07/2014 – 11/2016

Senior Program Manager
  • Scope: Managed a diverse portfolio of 100+ digital projects.
  • Strategy: Collaborated with design and engineering teams to optimize user experiences through advanced UX tuning and SEO integration.
  • Impact: Successfully drove an 8% increase in annual revenue across the portfolio.

Google | Bothell, WA

06/2012 – 06/2014

Data Analyst II
  • Scope: Developed business strategies and go-to-market plans based on complex data analysis for highly scalable digital ecosystems.
  • Strategy: Conducted rigorous concept testing and prototyping to translate massive volumes of data into clear product direction.
  • Impact: Directly drove a 13% increase in engagement metrics across targeted platforms.

ASTC | Kiev, UA

02/2002 – 02/2011

Principal Program Manager
  • Scope / Impact: Managed and mentored a team of 10 Product Managers, establishing clear structures for product ownership and cross-functional collaboration on scalable platform infrastructure.

Education & Credentials

Boston University, Questrom School of Business

Master of Business Administration (MBA) — Candidate (2027)
Focus: General Business

National Aerospace University

Master of Science (MSc) in Information Systems

Certifications

Agile Certified Practitioner (PMI-ACP) | PMP | Lean Practitioner