Sasha (Alexander) Mars

Product Strategy & Business Leader | Identity, AI & Global Scale

About Me
I am a Product Leader operating at the “full stack” of executive leadership orchestrating the intersection of high-level business strategy and mission-critical technical foundations. With over two decades of experience spanning from hands-on engineering roots to defining global roadmap strategies at Microsoft, Google, and Philips, I have architected products that define how the world moves and connects.

I thrive on the high stakes of global enterprise scale. From powering POI discoverability for over 2 billion users on Google Maps to architecting secure Cloud Identity (IAM/CIAM) foundations for the world’s largest ecosystems, I specialize in translating “impossible” technical complexity into clear, market-winning product visions. Most recently, my focus has been deeply embedded in the Security and AI infrastructure space, leading zero-to-one launches for enterprise authentication platforms across native and web applications designed to capture a $10B+ total addressable market.

My leadership philosophy is built on a core premise: I don’t just build products; I build the engines that create them. I am highly experienced in matrixed organizational leadership, directing cross-functional execution across four engineering teams spanning global time zones. I focus on scaling high-performing organizations, mentoring with intention, and driving alignment to turn complex technical capabilities into measurable business growth.

By bridging the gap between technical execution and P&L objectives further reinforced by my ongoing MBA studies at Boston University’s Questrom School of Business I ensure every roadmap initiative serves a strategic commercial purpose. Ultimately, I lead with a “user-first” approach, guided by the belief that the best technology is invisible empowering billions of users through secure, inclusive, and seamless infrastructure.

Beyond the Desk
Outside of the office, I focus on family and the outdoors. I am an avid high-altitude climber frequently found on Pacific Northwest volcanoes like Mt. Shasta, Mt. Baker, and Mt. Rainier, and I enjoy exploring the region on adventure motorcycles.